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David Trechter is a specialist for UW-Extension, professor in the
UW-River Falls Department of Agricultural Economics
and director of the
UW-River Falls Survey Research Center
Articles by David Trechter
Series: Local Food Science
For Wisconsin's Consumers, 'Local' Food Means Produced Within The State
July 6, 2016 | 9:20 a.m.
Wisconsin consumers widely agree that "local" food means food grown within the state. However, most Wisconsin shoppers do not consider food grown in Illinois, Iowa, Michigan and Minnesota to be "local," a new statewide survey shows.